About us
Animalcare is a sustainable and passionate organisation committed to leading in animal health through innovative and trusted products and services to support the veterinary profession. We care about the well-being of animals and the positive impact that healthy animals have on their owners and society. We have direct commercial presence in seven European countries, with product sales in 40 markets. Animalcare is a partner for companies selling into and across Europe.
Main purpose of the job
The Amazon Account Manager is responsible for leading and delivering the Amazon Seller Central channel performance, driving revenue growth, profitability, and operational excellence across all Amazon Europe marketplaces.
Reporting to the Head of eCommerce and Retail, this role owns the execution and optimisation of the Amazon channel, ensuring alignment with the overall digital trading strategy and P&L objectives.
The role combines strategic planning and hands-on execution, covering trading, content, advertising, and marketplace expansion.
Key Responsibilities and Accountabilities
1. Amazon Channel Ownership
- Own day-to-day performance of the Amazon channel across all markets (UK & EU)
- Deliver against revenue, margin, and growth targets set by the Head of eCommerce and Retail
- Act as the subject matter expert for all Amazon-related activity for the local countries and business
2. Trading & Performance Execution
- Execute the Amazon trading plan in line with the overall digital trading calendar
- Manage key events such as:
- Prime Day
- Black Friday / Cyber Monday
- Seasonal campaigns and product launches
- Monitor daily/weekly performance and take action to optimise results
3. Listing & Content Optimisation
- Ensure all product listings are fully optimized for:
- SEO and discoverability
- Conversion rate (images, copy, A+ content)
- Continuously test and improve content to drive performance
- Maintain brand consistency across Amazon storefront and listings
4. Amazon Advertising & Retail Media
- Own Amazon Ads strategy and execution (in collaboration with Ads Manager if applicable)
- Manage campaign structure, keyword targeting, and budgets
- Optimize for ROAS, TACoS, and profitability
- Identify and scale high-performing campaigns
5. Marketplace Expansion (EU)
- Support and drive growth across international Amazon marketplaces
- Ensure localisation of listings, pricing, and content
- Identify expansion opportunities and market-specific strategies
6. Pricing & Promotion Execution
- Implement pricing and promotional strategies defined by the Head of eCommerce and Retail
- Manage deals, discounts, and promotional mechanics within Amazon
- Ensure alignment with wider channel strategy and avoid channel conflict
7. Performance Analysis & Reporting
- Track and report on key Amazon KPIs:
- Revenue
- Conversion rate
- Traffic
- ROAS / TACoS
- Provide insights and recommendations to improve performance
- Flag risks and opportunities proactively
8. Cross-Functional Collaboration
- Work closely with
Head of eCommerce and Retail (strategy, targets, priorities)
Commercial Manager (alignment on promotions and product focus)
Brand Manager (content, launches, messaging)
Operations (stock availability, fulfilment, FBA planning)
- Flywheel (agency management & delivery)
- Finance (payments, chargebacks)
9. Inventory & Operational Coordination
- Collaborate with Operations to:
- Maintain optimal stock levels in Amazon FBA
- Support demand forecasting
- Avoid chargebacks, stockouts and overstock
Operations owns inventory and logistics — this role ensures Amazon readiness and alignment
Key Qualifications & Experience
Key Performance Indicators (KPIs)
- Amazon revenue vs target
- ROAS / TACoS performance
- Conversion rate and traffic growth
- Stock availability and sell-through
- Execution of trading events
Skills & Experience
- Proven experience managing Amazon Seller Central accounts
- Strong understanding of:
- Amazon SEO
- Listing optimisation
- Buy Box
- Amazon Ads / retail media
- Experience managing multi-marketplace (UK/EU) accounts
- Strong analytical skills with ability to turn data into action
- Experience in eCommerce, ideally fashion or consumer goods
Competencies
Skills
Key Performance Indicators (KPIs)
- Amazon revenue vs target
- ROAS / TACoS performance
- Conversion rate and traffic growth
- Stock availability and sell-through
- Execution of trading events
Skills & Experience
- Proven experience managing Amazon Seller Central accounts
- Strong understanding of:
- Amazon SEO
- Listing optimisation
- Buy Box
- Amazon Ads / retail media
- Experience managing multi-marketplace (UK/EU) accounts
- Strong analytical skills with ability to turn data into action
- Experience in eCommerce, ideally fashion or consumer goods